A new OOH campaign has recently hit the city billboards to announce a new residential project in El Shorouk City. Under the name of Alba (Spanish for “dawn”), the ads feature images of different home units “Apartments. Duplexes. Penthouses” at dawn and dusk under the slogan “Boutique Residence”. The partitioned backgrounds also serve to indicate the location; however, there is no mention of the developer yet, so stay tuned for the brand’s next campaign to reveal more details. The campaign started at the beginning of December with uni-poles, billboards and double-decker poles on selected locations across Greater Cairo.
