Real estate developer DM has brought back to the billboards their vacation project The Groove to announce the launch of a second phase. Under the fitting slogan “Catch the second wave at The Groove”, along the tagline “launching phase two”, the visuals use patterns and beach elements that are self-explanatory of the beach project. The campaign has just started and can be seen on the highest-trafficked roads of Greater Cairo using uni-poles, lightboxes and double-decker poles in a gate and serial combinations.
