Egyptian dairy producer Khaled Khoshala has just hit the billboards with an outdoor campaign that advertises their recently-launched brand Al Batrik. Ready to compete with popular partner brand Avanti, the new “Penguin” feta cheese brand appears in the ads in two varieties over a frozen background populated with these Antarctic birds. The ad copy informs viewers that “we find it in everything”, following the concept of the TV commercial that the brand released at the end of September. The campaign has just reached the OOH city scene and spreads on uni-poles, double-decker poles, mega-signs across several districts of Greater Cairo.
