The upcoming regional event Intra African Trade Fair, which this year will be hosted by Egypt, has upgraded their ongoing outdoor campaign to encourage audiences to participate in the tradeshow. Under the new slogan “Invest here… and be part of the transformation”, the ads encourage businessmen and professionals of all trades to participate and attend the event in search of business opportunities. The upgraded ads appeared towards mid-November and can still be seen on the roads of Greater Cairo with the same variety of OOH types and sizes as when the campaign started last September.
