KFC is back on the roads of Greater Cairo with an Out-Of-Home campaign that promotes their Zinger Shrimp meal. Turning the marketing focus from their famous fried chicken to seafood, the ads display the box meal with its many side-dishes and dipping sauces over a seaside backdrop. Ad copy is restricted to the name of the meal, without the price this time. Starting during the third week of November, the campaign uses uni-poles, billboards and lightboxes on the brand’s usual spots across Greater Cairo.
