Leading QSR franchise McDonald's has released a new OOH campaign to announce the addition of new Mexican burgers to their menu in Egypt. With a rustic table-top to enhance the display of colorful ingredients, the ads announce the new “Fajita BBQ Burger ” in its two versions, namely chicken and beef, along ad copy that informs viewers that this is a limited-time menu item. The campaign started just after mid-November on the regular locations of the brand across Greater Cairo.
