The Leading Egyptian Ceramics brand Mazloum is back with a new outdoor campaign to promote big discounts on the Ceramic, Porcelain and Stone tiles. Using different backgrounds to display a collage of varied tile designs, the ads announce discounts of up to 75% under the slogan “Dream” in a big, red-branded font. The campaign was launched at the beginning of November using uni-poles, billboards, mega signs, lightboxes, and T-poles across Greater Cairo.