Following their OOH brand positioning campaign last October, real estate developer SAK has upgraded their campaign to reveal the first images of residential project “Sueño” – Spanish for “Dream”. Displaying images of the apartment blocks at day and night, as well as the main features of the project, the ads try to connect with viewers with the slogan “We understand you” over partitioned backgrounds. No location or payment conditions are indicated as yet, so stay tuned to the next upgrade for this campaign soon.
