Blom Bank Egypt continues its OOH strategy with new visuals and messages to promote their financing services for small and medium projects. Switching the focus of the ongoing campaign that started during October, the new ads feature images of different models introducing varied projects, along the ad copy “Do you dream to develop your restaurant?” and the slogan “Enlarge your project with Blom Bank”. The campaign began its upgrade during the second week of November and uses double-decker poles, uni-poles and gate combinations on various locations across Greater Cairo.
