A new OOH campaign announces the upcoming Rabab International Arabian Horse Championship. Sponsored by Al Marasem Development and their recently-launched flagship project Fifth Square, the competition will take place next coming weekend. The ads showcase the image of an elegant white horse and include ad copy in both English and Arabic with full details for the viewers. The campaign was launched with a two-fold strategy, advertising both Rabab International Championship and the World Cup Qualifier Jumping Competition from the end of September with Large and X-Uni-poles, double-decker poles, and mega-signs in selected locations of Greater Cairo.
