The international Shopping retailer Carrefour is back on the roads with a new outdoor campaign that promotes special offers for Black Friday. Using black backgrounds with some gold highlights as the show-case for the slogan “The Best Black Friday Ever”, the ad copy lures viewers with “Black Friday means Carrefour”, along the promotion’s dates and “Up to 50% discounts”, as well as the new online shopping feature. The campaign started during the second week of November and can be seen on uni-poles, double-decker poles and gates on various locations across Greater Cairo.
