Egyptian Bakery franchise Etoile has revealed their teaser OOH “treasure” campaign to present their “Konoz” invention, along a new branch in Downtown. Following their strategy of confusing teaser campaigns with questionable sense of humor, the bakery has used Prophet’s Muhammed birthday as the occasion to launch a campaign with Islamic patterned backgrounds with copy that reads “The Real treasure is our gathering on the Prophet’s birthday”. Starting during the second week of November, the campaign can be seen on large uni-poles, double-decker poles, T-Poles and lightboxes on different locations across Greater Cairo.
