The food delivery mobile app Otlob has joined the Black Friday sales craze with a new OOH campaign that announces special offers for the American holiday. Using their regular yellow-branded backgrounds with slightly different visuals, the ads display the new offers for November’s Black Friday, with special promotions at participating restaurants, like Domino’s Pizza and Maharaja among others. Starting during the second week of November, the campaign was launched using uni-poles, double-decker poles and gates on several locations across Greater Cairo.
