Epson Middle East has launched their first Out-Of-Home campaign this year to announce a new home printer. The ads display the printer over basic white backgrounds, surrounded by several long messages that do not seem readable for commuters on the road. Brand building copy includes “Ranked Number 1” and “We have introduced permanent changes on the home printing field”, while product description sticks to more practical things like “Provided with sufficient ink for 3 years”. The campaign was launched during the first days of November using large uni-poles, lightboxes and flags across Greater Cairo.
