Sports branch Wadi Degla Clubs has launched a new OOH campaign to announce the opening of its 7th club. Using different playgrounds as backgrounds for the ads, the visuals display the logo and hotline of Wadi Degla Clubs, along a huge number “7” that emphasizes the ad copy “The 7th club of Wadi Degla Clubs, Lotus Club” in strong yellow and black font. Starting during the first days of November, the campaign can be seen on large uni-poles, mega signs and gate serials on various locations across Greater Cairo.