Leading tissue manufacturer Fine has released a new Out-Of-Home Campaign to announce their new “Fine Duetto” tissues. The ads display the new Fine Duetto tissues over different colorful backgrounds, with ad copy that describes them as “More free tissues inside each roll” and the amusing slogan “Duetto Fine, a needed invention that saves and solves any crisis”. The campaign was launched at the beginning of November using large uni-poles, billboards, mega signs and lightboxes across Greater Cairo.
