As usual this time of the year, leading eCommerce platform, Jumia has launched a new outdoor campaign to announce their annual Black Friday sale. The ads feature selected brands and products presented individually over black backgrounds, with ad copy that informs of the prices and discounts. The campaign encourages viewers to log in to the portal to “Win a car each Friday of November” while enjoying up to 60% discounts. The campaign was released at the beginning of November and can be seen on large uni-poles, billboards, double-decker poles, and T-poles in various locations across Greater Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Jumia's campaign.
