Just before the year ends, Samsung Egypt has launched a new Out-Of-Home campaign to celebrate the 5th anniversary of their successful factory in Egypt. A campaign obviously meant to be brand-building oriented, the ad copy celebrates “5 years exporting the number 1 TV in the whole world” and surprisingly informs viewers that the TV sets are Proudly made in Egypt. Visuals include a mix of spotlights, hot-air balloons and the Great Pyramids of Giza to emphasize the messages. Starting during the first days of November, the campaign uses large uni-poles and double-decker poles across Greater Cairo.
