Leading cosmetics brand Eva has just released a new outdoor campaign to promote their line of hair products Aloe Eva with singer Angham as brand ambassador. With ad copy that reads “strong, healthy hair”, the ads showcase a variety of aloe products with different shots of the beloved Egyptian singer. Angham thus joins the ranks of brand ambassadors of Eva Cosmetics alongside singer Bushra and actress Mervat Amin. Launched just at the turn of the month of October, the new campaign can be seen on uni-poles and lightboxes across the Greater Cairo.
