McDonald's Egypt has launched a new outdoor campaign to promote their renowned “Happy Meal” on the billboards of Greater Cairo. Using basic white backgrounds to enhance the visuals that cover the favorite red box, ad copy lures consumers with the slogan “Each box has its own joy” and the starting price of the meal without tax. The campaign was released during the third week of October using gates, uni-poles, mega signs, double-decker poles, lightboxes, and billboards on the main districts of Greater Cairo.
