With triple gates and Large billboards on the main roads, Lipton advertises the new soft taste of their tea, “customized for Egypt”. The Unilever tea brand launched their latest OOH campaign at the beginning of this month, with varied backgrounds that inspire serenity and peace of mind, and a fixed image of their tea packet and teacup in the foreground. It inspires a great tea experience, don’t you think? The campaign appeared on uni-poles and mega-signs in various locations across Greater Cairo.
