Following their teaser outdoor campaign at the beginning of October, real estate developer IWAN has rushed to reveal the name of their new project The Axis. With abstract images that depict a mix of urban and nature backgrounds, the new visuals have replaced the previous campaign but cleverly continued with the same slogan “Where all roads lead to”. The reveal was released after mid-October and can be seen on uni-poles, mega signs, billboards, double-decker poles, lightboxes, and T-Poles, as well as gate and serial combinations on the major roads of Greater Cairo.
