Egyptian business group Amer has launched a new OOH campaign to announce a special promotion for the Fall season. As usual, during this time of the year, the business tycoon and real estate developer has announced special prices during a limited time – through the messages do not specify which projects or outlets the promotion refers to. The campaign, which started after mid-October, deploys red backgrounds to showcase the ad copy in a bold white typo that attracts the audience attention easily from uni-poles, mega signs and double-decker poles.
