Egyptian automotive dealer SIG has launched a new OOH campaign to present the upcoming models of Japanese multinational Suzuki on the billboards of Greater Cairo. With different viewing styles for each model, the ads present the new Suzuki ERTIGA 2019 over a city-view background and ad copy that focuses on the number of seats and comfort, while using modern abstract backgrounds for the new Suzuki DZIRE 2019 and the slogan “Beyond Expectations”, and more practical backgrounds for Suzuki Alto 2019 and its individual slogan “A new beginning in your Life”. Starting just in time for the second half of October, the campaign can be seen on double-decker poles, uni-poles, billboards, and T-poles on various locations across Greater Cairo.
