schedule with a new development for their leading project in Sokhna Il Monte Galala. Following their recent upgrade for Fouka Bay OOH campaign in September, Tatweer Misr shifts focus to sister project Il Monte Galala. The slogan “Think Big” that we have been reading for the last year has been replaced for a more conceptual catchphrase that reads “High on life”, and combined with the Italian notion of “maestá” to convey the image of majesty. The new artwork was launched at the turn of the month and is spreading with uni-poles, Gates, double-decker poles, mega-signs and billboards across the Greater Cairo.
