The Arab African International Bank has evolved the messages of their ongoing Out-Of-Home campaign to reinforce their branding strategy on the roads of Greater Cairo. Continuing with their latest campaign that promoted a variety of financial services, AAIB is now switching focus to the company’s strength in the MENA Region with ad copy that informs viewers in a white clear Arabic font “A financial group with strong regional presence” and the countries where the financial institution operates “Egypt, Dubai, Abu Dhabi, Beirut”. The campaign started just before mid-October and uses billboards and double-decker poles on the main roads across Greater Cairo.
