The regional private-hire app Careem has launched a new OOH campaign to celebrate their 4th anniversary in the Egyptian market. The new campaign proudly informs viewers of the 4 successful years since the brand started operating in Egypt, and celebrate it by giving away a free ride under the promo code “CareemFree” for new customers when they download the mobile app. The campaign was released after mid-October using uni-poles, double-decker poles and gates on various locations across Greater Cairo.
