A new Out-Of-Home campaign from regional telecom provider Etisalat by e& (previously Etisalat Group) announces the release of “Nassay” – the new music album of Sherine. The ads use varied images of the artist as the main visual, with the ad copy restricted to the name of the album. A bottom banner displays the logos of the production company All About Arts and the media/news company Qanawat, along with the telecom’s music platform Etisalat Music, where users of the communication provider can be the first to enjoy the album. The campaign started after mid-October and uses uni-poles, lightboxes, billboards, T-poles, and mega signs on various locations across Greater Cairo.
