As part of their official partnership with Arsenal FC in Egypt, Banque Du Caire has hit the billboards with a very attractive promotion in their latest OOH campaign. With ad copy that offers viewers to “Win a trip for two to attend one of Arsenal’s matches in England. When using any of our credit cards and Arsenal’s pre-paid card”, the ads use the image of the Emirates Stadium to create the ambiance of the campaign. The Out-Of-Home campaign was launched during the first half of October using double-decker poles, uni-poles, billboards and gates across Greater Cairo.
