Al Mokhtabar Lab has launched a new outdoor campaign specially designed to celebrate Mother’s Day and raise awareness about specific women health issues. Featuring the alternate images of a mother and daughter holding hands or kissing, the ad copy urges viewers to keep an eye on their health and offers a special discount on Vitamin D tests. The campaign was launched during the first week of March and uses uni-poles, gates, T-poles, billboards, and flags on the main roads of Greater Cairo.
