Following the pre-Mother’s Day teaser OOH campaign that was launched during the first week of March, Philips has now released the reveal campaign just before the special holiday. With ads that celebrate Mother’s Day featuring images of happy families and the hashtag “#Give_Mommy_A_Break” (# ادي ماما اجازة), the global brand of appliances urges viewers to show special care for their mothers on their internationally-celebrated day. The reveal campaign hit the roads during the second week of March and replaced the OOH teaser with uni-poles, T-poles, and billboards in various locations across Greater Cairo.
