As the start of November approaches, World Youth Forum has launched an Out-Of-Home campaign to announce the dates of the upcoming edition. A platform built by promising youth and sponsored by Presidency of the Republic, the OOH campaign invites youth representatives from all over the world, with the aim of exchanging opinions and endorsing talented projects. The ad copy informs viewers of the dates and locations of this year’s event. With the main themes of the event “Peace, Development & Creativity”, the campaign runs since the second week of October and uses uni-poles, billboards, gates and double-decker poles on the main roads of Greater Cairo.
