Arab Academy for Science, Technology and Maritime Transport has launched a new OOH campaign to announce their university degrees in partnership with the University of London. With real-life images of the two partnering universities, the highlighted ad copy invites viewers to “Gain a prestigious University of London Degree”, with additional taglines that mention the available degree subjects, as well as the hotline and website of the institution. The campaign was released during the first half of October and can be seen on uni-poles and billboards across Greater Cairo.