Just after the summer holidays, global chocolate brand Cadbury has returned to the billboards of Greater Cairo with a new outdoor campaign for their famous “5 Star” chocolate bar. Repeating the same artwork of their previous campaign last Spring and adding creative die-cuts of great visibility, the regular purple backgrounds of the brand showcase the renowned chocolate bar, with their slogan “Will blow your mind” – along with additional ad copy that describes the features of the bar “Caramel chocolate full of crispers”. The campaign was launched during the first half of October and uses double-decker poles, uni-poles and custom die-cuts across Greater Cairo.
