Leading Italian tire manufacturer Pirelli has launched an outdoor campaign to promote their line of heavy-vehicle tires – bus, trucks, agricultural, and Off-The-Road. Though now a subsidiary of Chinese corporation ChemChina, the Milanese brand has kept its identity throughout the ages and has been an undisputable global market leader since it became the sole provider for F1 World Championship in 2010. Their outdoor campaign in Egypt promotes the line of tires for heavy duty vehicles, including trucks, buses, agricultural vehicles, and OTR (Off-The Road), with unsophisticated artwork and ad copy that reads “We understand you and your way”. Launched at the beginning of October, the campaign can be seen on Large and X-Large uni-poles, Gates, and T-poles on selected locations of Greater Cairo.
