Majid Al Futtaim has launched a new outdoor campaign just in time to celebrate Valentine’s Day at leading shopping facilities Mall of Egypt. The campaign uses the same style of monochromatic abstract artwork as their previous campaigns, showcasing conceptual elegance with straightforward motifs that are easily related to by audiences. The ads use a candy pink color with the ad copy “Love me not”, a sweet and playful reference to lovers’ game “S/He Loves me – S/He Loves me not”. The campaign started during the first week of February and can be seen on selected locations across Greater Cairo with uni-poles, and mega signs.
