Chipsy’s new packing design stars in the massive OOH campaign across Greater Cairo. The brand has not only taken care of the front part of the bag, they have also included group games at the back of the pack so you can enjoy the taste of your favorite flavored chips while challenging your friends and having some fun. Their massive OOH campaign can be spotted in all major roads, with billboards showcasing the different flavors and their TV commercial hero “Mohamed Mamdouh”, with two different slogans that encourage the meet-ups.
