After the New Year, it seems that many brands wish to measure their strength in the Egyptian market and we are coming across some massive OOH campaigns. Cadbury is a good example: their new, creative outdoor campaign is cheerful and engaging. With the question “What is your type of chocolate?”, they showcase their vast array of chocolates making sure that everyone finds their own favorite type. They have also thought of including Medium and Large OOH billboards in different places across Cairo and Giza, as well as in the highways so no way to miss them! Cadbury’s campaign is considered one of the biggest in the market, with a massive reach and good quality ads. An illustrative example of how to get to consumers in the simplest and most creative way.
