Barça’stop scorer Leo Messi is visiting Egypt! The new OOH campaign from EG Bank announces the visit of Argentinian football players all over the streets of Cairo and Giza, on bridges and major roads too. As one of the main sponsors to the international campaign “TourN’Cure”, EG Bank portrays Messi as the ambassador for the fight against Hepatitis C. In their approach towards a world free of Hepatitis C, Barcelona’s player will visit Egypt and inspire hope in the many Egyptians that suffer from Hepatitis C. The OOH campaign can be spotted on every busy road and street and its massive size guarantees the maximum attention to such an important cause. Looking forward to welcoming Messi soon!
