Imagine you are driving home back from work, the roads are packed as usual, you are tired from the long day and of course you are hungry too… and suddenly you find yourself face to face with a giant billboard showcasing a tasty sandwich from McDonald's! Sure you are about to run to the nearest McDonald’s outlet! That probably was what McDonald’s was thinking when they launched their latest OOH campaign to promote their new “Grand Chicken”. I’m hungry from just looking at the photos! It seems they know how to impress consumers and make them crave for a tasty meal. Smart strategy for this massive outdoor campaign that you’ll spot on the roads of Cairo and Giza.
