It’s not opposition time, let’s support Egypt!! That is the slogan of Pepsi’s new OOH campaign that can be spotted these days across Greater Cairo in signs of all sizes – flags, uni-poles, double-decker poles and mega sign. A massive campaign to support the CAF African Cup Of Nations, which is taking place in Gabon this year. As one of the main sponsors to both, the CAF and the Egyptian National Team, the international brand is using pictures of famous Egyptian players and reminding Egyptians to support their National team. With a new design for the occasion, the Pepsi cans now carry the name and number of the Egyptian players. A great collection! With the hashtag “Let’s support Egypt”, the campaign has also made an impact on the digital media.
