After too long hiding under the name Lenovo, Lenovo has decided to bring Motorola back in a strong brand launch which seems very much like a rebranding campaign. We all remember the great experience most of us had with the old Motorola mobile phones – they were powerful and came in unique designs. The OOH campaign has entered the streets with the same casual style and youthful tone-of-voice that Motorola has started to use, with a yellow logo on a blue background splashing under the M motif. It makes a great contrast with the white slogan “Hello MOTO” that greets all drivers on the road and reminds them of the brand’s reliability. The outdoor campaign, though of intermediate size, can be seen all across the Greater Cairo cities.
