Thepacked cake brand has a good history in the Egyptian community and reminds us of the good times with Twinkies and its stuffed white cream. Edita, the product’s manufacturer and the advertiser have chosen the slogan “A white hearted” – an emotional and successful approach for a community who uses the same expression to refer to kind people. The company has launched this OOH campaign of intermediate reach within a multi-channel media campaign, advertising two new products – “Twinkies Extra” and “Twinkies Icing” –, relying on the brilliant reputation of the original product.
