Latest Pizza Hut’s product was released in a medium-size OOH campaign offering Egyptians a ginormous pizza: the new “Extreme Size” pizza, topped with “Extreme Ingredients”. A new size of pizza for 120 EGP that can be shared by up to 5 people! The artwork expresses the written message well as it shows five youth sharing different quarters of pizza with different toppings, all foreground figures on a dark background.
