Leading real estate project NEWGIZA has recently renewed the artwork and messages of their OOH campaign. With colorful patterns and sophisticated word games as slogans, the new campaign delivers yet a new installment in the brand’s outdoor conceptual strategy. The new messages refer to each of the defining pillars of the new city with creative simplicity – health, education, culture, sports, and entertainment. This campaign upgrade reminds us of their 2016 launch “ILoveNEWGIZA”, which hit the ranks of our Creative Concept selection. The renovated look takes over previous locations of the brand, as well as sister brand Seashell’s, with Large and X-Large uni-poles, Gates, Serials, and Chassis in different locations across the Greater Cairo.
