New Egyptian developer Ivory Investments has launched their first Out-Of-Home campaign to present the company, their vision and their very first project. With visuals and ad copy that focus strongly on the concept of art, the ads invite viewers to “start your business” at Allegria Entrance, a new development offering retail and office spaces part of Ivory Business Park. The campaign is limited in size and reach, and can be seen on mega signs and double-decker poles on selected locations of Greater Cairo.
