Egyptian developer and business tycoon Orascom has brought back to the roads of Greater Cairo their flagship vacation project Makadi Heights with a new colorful outdoor campaign. The ads display different visuals, moving away from the previous campaign that used real-life photos to a more creative style that showcases the home units over hand-drawn backgrounds. The slogan offers viewers “Your Red Sea vacation home for all seasons”, with additional ad copy that informs about payment conditions and the developer’s contact details. Launched at the beginning of October, the campaign spreads across several districts of Greater Cairo with large format OOH types, such as uni-poles, mega signs and double-decker poles.
