Kuwaiti Real Estate developer URC (United Real Estate Company) has launched a branding campaign to announce that they are now in Egypt. The Kuwaiti group is a regional player with projects all over the MENA Region, including the Aswar Residences compound in New Cairo. Though they set up office in the country back in 2008 and have acquired a considerable land bank since then, this new branding campaign seems to announce that URC is ready to take their Egyptian operations to the next level. With the slogan “URC now in Egypt”, we certainly expect to see new developments under the company’s name soon! Launched just at the beginning of October, the campaign uses Large and X-Large uni-poles, Gates, and Double-decker poles across the Greater Cairo.
