Al Ahram Beverages Company has launched a new outdoor campaign to promote their leading brand Fayrouz with a youthful tone. The ads present the variety of fruity flavors over images of friends sharing a drink on the beach, though most of us have already said our goodbyes to summer. Branded backgrounds and the slogan “Who will you share it with? It’s yours” accompany the malt drink and instill a casual atmosphere. The campaign started at the beginning of October with uni-poles, billboards, gates and serial combinations of strategic visibility on the roads of Greater Cairo.
