Real estate developer SEO and selling partner ERA have launched an OOH campaign to present their latest commercial development in New Cairo. Taking its name from the classical Greek word for “market”, the project offers business, commercial and medical spaces at “The Golden Square” with the slogan “Aspiring Excellence”. The ads use different colored-partitioned backgrounds to advertise each type of unit, with images of the project’s design. The campaign started at the beginning of October and uses uni-poles on selected locations of Greater Cairo.
